3/25/2023 0 Comments Sms plus gms![]() The general sentiment among operators is that total SMS traffic is in decline encroached upon by messaging apps such as WhatsApp, Viber, Messenger, and others. Is SMS traffic really plummeting? (Spoiler: no)Ī widespread misconception about the total statistics for SMS traffic is due to confusing two different types of SMS: P2P (peer-to-peer) and A2P (application-to-person). ![]() We believe that the leakage of revenues experienced by most mobile operators and the current state of the SMS traffic are indeed connected, but not in the way many operators think. Something which unites most of these businesses across the world is their common belief that they aren’t accumulating as much revenue as they could and should. SMS, however, is often distrusted and overlooked - we believe, unfairly so. Voice has traditionally been the focus, and internet data is currently in the limelight. Three services help them achieve this: internet data (2G, 3G, 4G), text messages (SMS), and voice. Their aim, like any other business, is to generate revenues and profits, increase cash flows, and develop services provided. There are over 900 mobile network operators in the world. GMS Communication Enablement Leverage our CPaaS and RBM solution to increase A2P traffic.GMS Messaging Protection Maximise revenue and establish network defence. ![]()
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